Beyond Marketing: Sculpting Brand Experiences
Experientia is a BTL marketing agency with over 50 years of collective experience.
We specialize in creating unique, interactive marketing experiences that engage consumers and build lasting emotional connections with brands.
Our creative campaigns influence customer perception and drive purchase behavior through strategic planning and flawless execution.
TEAM
Experientia
K Vinay - Founder & MD
A thinker and proven leader with previous experience in Telecom, e-commerce & quick commerce. Held key positions in Tata Tele, Airtel, Amazon, Zomato, & Swiggy. His deep understanding of trust, talent, transparency, and technology equips him to navigate the dynamic and ever-evolving land scape of BTL marketing or broadly called the ‘experience economy.’
G Samuel Sudhakar -
Sales management professional with vast experience in retail banking and investment advisory services. He led regional acquisition channels for DCB Bank, Kotak Wealth, Yes Bank & Standard Chartered. He was a guest column writer for Deccan Chronicle & Asian Age newspapers. An endurance runner he believes that in life you get out of it exactly what you put into it.
Sinu M K -
A creative strategist with experience working for radio, print, television, and digital media. Worked on some high-impact campaigns for brands across all mediums. He has co-written cinema scripts and TV shows. Believing that writing is a process of discovery, he understands that the difference between page 2 and nothing is the difference between nothingness and creation.
WE create unique marketing experiences that engage consumers with brands. Our interactive, creative, and unexpected campaigns lead to lasting emotional connections and memories.
Ultimately, we influence customer perception and drive purchase behavior.
We are Experientia.
WHAT WE DO
We craft immersive brand experiences that transform consumers into loyal advocates
On-ground Activation
Immersive Brand Experiences
We create unforgettable real-world interactions that bring your brand to life, engaging customers directly and leaving a lasting impression.
Influencer Marketing
Authentic Brand Advocacy
We partner with influential voices to amplify your message, building trust and credibility among your target audience.
Digital Activation
Virtual Brand Engagement
Our digital campaigns leverage cutting-edge technology to connect with your audience online, extending your brand's reach and impact.
Rural Activation
Reaching Untapped Markets
Our tailored strategies help your brand connect with rural audiences, expanding your presence in high-potential markets.
360° Brand Visibility:
Our Comprehensive BTL Media Solutions
Amplify your brand's presence across diverse channels, creating impactful touchpoints that captivate audiences and drive memorable engagement.
Building Wraps:
Transform urban landscapes into giant canvases, making your brand unmissable and unforgettable.
Hoardings:
Dominate skylines and roadways with eye-catching displays that command attention and recognition.
LED Screens:
Illuminate your message with dynamic, high-definition visuals that bring brands to life.
LED Vehicle:
Cab Branding:
Auto Hoods:
Mobile brilliance that takes your brand on the road, capturing eyes everywhere.
Turn city transport into moving billboards, reaching audiences throughout their daily journeys.
Leverage local transport for hyper-local visibility, perfect for targeted urban campaigns.
Bus Shelter:
Paper Bags:
Mall Kiosks:
Engage waiting commuters with strategically placed ads in high-traffic urban locations.
Eco-friendly brand ambassadors that customers carry, extending your reach organically.
Interactive brand stations in high-footfall areas, engaging shoppers with immersive experiences.
50 + YEARS OF
collective
EXPERIENCE IN
CASE STUDY
Revitalizing Brand Perception for TechInnovate
Challenge:
TechInnovate, a leading IT solutions provider, struggled with low brand awareness and engagement among young professionals.
Solution:
Experientia designed a multi-faceted campaign combining on-ground activation at tech conferences, influencer partnerships, and interactive digital experiences.
Solution:
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150% increase in brand awareness among target demographic
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75% boost in social media engagement
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40% growth in qualified leads for TechInnovate's services
"Experientia's innovative approach transformed our brand perception and significantly boosted our market presence. Their team's creativity and flawless execution exceeded our expectations."
Priya Sharma, Marketing Director, TechInnovate